What Does a Digital Marketing Company Do?

Digital marketing is any type of marketing that takes place online. This can include things like social media marketing, pay-per-click advertising, and email marketing.

Digital marketers typically have a variety of skills and work with other departments to roll out marketing strategies across multiple digital channels. They also track and evaluate results.

Web Design

The best digital marketing company will help you design a website that is aesthetically appealing and easy to navigate. It will also make sure your site is optimized for search engines. This will increase your site’s visibility and allow you to attract more customers.

Web design includes graphic design, user experience (UX) design and interface design. It involves the use of HTML and CSS for structure and layout and client-side APIs for device-specific functionality.

A website’s aesthetic appeal is essential, but it is important to remember that a website must be both functional and useful in order to be successful. A poorly designed website will not be able to provide your audience with the information they need and will cause them to abandon your site.

Website Development

A company’s website is its face to the world, and a bad one can make or break it. The right design will reel in visitors and boost profits; a clunky, outdated site will drive away potential customers.

Web development encompasses two main categories: front-end and back-end. Front-end development deals with the things users see, like page format and color schemes; it also includes creating the interface for the web pages using CSS and Javascript languages.

Back-end development deals with the behind-the-scenes technical elements, such as storing and organizing data and ensuring that everything on a web page works correctly. Back-end developers use frameworks to automate certain tasks and make it easier for them to code. They also need to know how to write PHP and SQL.


Search engine optimization (SEO) is a long-term digital marketing strategy that helps businesses perform better in organic search results. Agencies can help optimize a website through content and meta-data adjustments, natural link building, keyword research, Google “search intent” strategies, and other techniques.

A full-service digital marketing agency can also handle pay-per-click (PPC) advertising campaigns. These can be displayed on search engine result pages, social media platforms or in other online channels such as YouTube ads and mobile app ads.

A good digital marketing company can be an extension of your business’s marketing team, freeing up time to focus on other tasks. They will also keep your business’s vision in mind when developing marketing strategies. They will track key performance indicators (KPIs) and provide data to inform future strategies.

Social Media Marketing

Digital marketing services can include social media marketing, search engine optimization (SEO) and pay-per-click advertising (PPC). A digital marketing agency has the expertise, credentials, and previous client experiences to manage these channels effectively.

Using social platforms like Facebook, Instagram and TikTok, businesses can promote content, build brand loyalty, increase website traffic and grow their target audience. This type of marketing is also cost-effective for startups and small businesses.

Paid social media marketing can be very effective in targeting audiences based on demographic information, location and other behaviors. This allows marketers to reach a larger audience quickly with specific messaging that resonates. It can also improve customer service and create one-to-one engagement with consumers. This is especially important for brands that sell products or services to a local market.

Email Marketing

Email marketing is a form of direct marketing that involves sending emails to subscribers. It can be used to promote products or services, build relationships, nurture leads, or keep customers engaged between purchases.

It’s important to understand your audience’s needs and preferences before executing an email campaign. Tests can help determine how often your audience is willing to receive messages, as well as the types of content they’re most interested in.

Email automation can be a great way to send messages at the right time. It can be set up to send a specific template after a customer performs a certain action on your site or signs up for your newsletter. This can increase your delivery rate and improve your email deliverability. It can also allow you to better personalize your emails.